PIN-UP Global's Oleksandr Oliinyk explains how personalisation is helping to turn igaming gameplay into lasting connections.

Gamification is the strategic use of game-like elements—such as points, levels, badges, leaderboards, and challenges—to enhance the engagement of non-game experiences. In marketing, it’s a powerful ...

Online casinos have established themselves as masters of digital marketing, often leading the charge in innovative customer ...

The cosplay agency Nekodanshi, active since 2018, is relaunching with a brand-new platform: Starting now, professional cosplay walk acts, the spectacular dragon show act “Ryu”, and a network of ...

Bragg Gaming Group ( NASDAQ: BRAG, TSX: BRAG) (“ Bragg ” or the “ Company ”) is proud to announce the launch of the latest gamification-led innovation to its award-winning Fuze ™ marketing and ...

Instead of promoting diversity, many social networks and other popular digital platforms function as machines for the production and circulation of hate.

For example, use a beacon-enabled app in a scavenger ... but also prove your experience's return on investment. As experiential marketing continues its upward trajectory, gamification integration will ...

Gamification is a brilliant way to capture customer or staff data and feedback, for example, it can be collected through quizzes or surveys. These can help your business gain insight into your ...

making the gamified experience feel more rewarding and less like a generic marketing tactic. Another fascinating example I’ve come across is Adidas, which has applied gamification to its loyalty ...

This kind of gamification is already making waves in some supermarkets, and has proved to be highly engaging. By looking at some examples and examining the psychology of gamifying marketing and ...