A telltale sign that you were on the beauty side of TikTok in 2020 and 2021: You know what heatless curlers are and how to do heatless curls. You likely remember the mesmerizing videos: Women wrap ...

For centuries, women have taken part in a laundry list of beauty hacks to meet appearance ideals, many of which have been ...

Combine vegetable glycerin, water, vitamin E oil, argan oil, rosemary oil, and peppermint oil in an 8-ounce glass spray ...

From poisons to purposefully contracting life-threatening illnesses, women have gone to wild lengths to look ‘beautiful’.

George E. Johnson, the man who put black hair care on the map, built a business with profit sharing, health care, and college tuition reimbursement, and his life became iconic, but he never ...

Everything you need to know about Cécred's entry into Ulta—plus one Cosmo editor's comprehensive review of the line.

Shay Mitchell stars in OGX’s new campaign for its Bond Protein Repair collection. The actress tells PEOPLE how the products ...

Verović’s Girl + Hair line helps Black women embrace their tresses in all their glory—and features products designed with natural strands in mind.

Suffice to say when the Olaplex No.10 Curl Gel came onto my radar, I was excited. For one thing, though the wider Olaplex ...