Walmart is rolling out a new line of makeup geared towards tweens. Jan. 27, 2011— -- Walmart is introducing a new line of cosmetics, but this one is designed for girls 8- to 12-years-old.

Colorfully dyed hair and quirky makeup styles are staples of an e-girl. And the thing most centerpiece to e-girl makeup — even more than hearts drawn in eyeliner or fake freckles — is blush.