PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

The clean girl aesthetic has been trending all over lately, so I’ve put together some looks that totally fit the vibe! When ...

The Corpcore aesthetic is all about a spin off of formal fits. Here is everything you need to know about it — what it is, how ...

Amp up your casual wear with Myntra Forward’s coolest T-shirts; oversized ... there's a tee tailored to your mood, aesthetic, and selfie goals. From bold typographies to quirky cartoons ...

Hellstar is a movement that embraces edginess, honesty, and rawness rather than just a business. It has a quickly growing cult following.The Hellstar Hoodie, the pinnacle of black street luxury, is at ...

From boardroom blazers to maximalist maharani glam, every character has a closet more expressive than their dialogue. Whether ...

She was the epitome of pretty in pink in this A-line mini dress, and the side-part bob and silver strappy heels created the ultimate sweet and girly aesthetic. Another vet in The W, Courtney ...

From haute couture to Y2K aesthetics, this A-Z guide breaks down all the must-know fashion vocab. Whether you're decoding runway trends, styling your next look, or just leveling up your fashion ...

A TikTok controversy has erupted in the niche but well-followed matcha community. At the center of the controversy lies Matcha Girl, a Houston pop-up accused of failing to provide its promised ...

Related stories When she launched the brand, Balaisis cultivated a community of other young influencers who she identified as having a "preppy" aesthetic and gave them free sweatshirts to spread ...