Google’s new Gmail logo looks a lot more Google-like now. The new Gmail logo includes Google’s four primary brand colors, and ditches the iconic envelope in favor of simplicity.

The Gmail logo is suggestive of a larger problem in the redesign: It elevates consistency above all else. Consistent branding can help create a coherent identity, but it’s not the only relevant ...

Users have up to 30 seconds to press the button. The Gmail logo is pictured on the top of a Gmail.com welcome page in New York, Friday, April 1, 2005. Daniel Acker/Bloomberg via Getty Images &#151 ...

Gmail reportedly throws the 'envelope' style for the new logo So far, there are quite a few changes we've seen on the new logo. As explained earlier, the color scheme of the logo will be joining ...

Google has unveiled its new logo for Gmail, doing away with the colour and design that has become associated with the popular email service. Stay up to date with notifications from The Independent.

In practice it seems a lot like the verified stamps that have proliferated across social media, but when you see them it won’t be a blue check, it will be the logo of the company the sent the ...

I had never noticed before how the G of Gmail was such a different style than the rest of the logo, but now that I've focused on it, that G is always going to stick out, the serif-laden man among ...