Australia's tourism industry didn't have a great 2012: falling numbers, Qantas' troubles and its controversy with Tourism Australia. At least TA can start 2013 with a fresh coast of paint, so to ...

Australia’s new national brand logo features a kangaroo. After it’s resemblance to a Covid cell was savaged online, the National Brand Advisory went back to the drawing board.

Partly inspired by Aboriginal art and culture, a new logo promoting Australia’s interests overseas has proven divisive, with some likening the design to depictions of the coronavirus.

Australia’s Nation Brand Advisory Council made the decision to rebrand the logo, arguing the kangaroo was internationally recognised but did not represent Australia’s lesser-known assets such ...

Australia’s national flower, the golden wattle, has long appeared on stamps, emblems and awards, and is considered a symbol of unity in the country. But its use in a new logo promoting Australia ...