Your favorite childhood snack is growing up. Starting Wednesday, October 23, Goldfish, the iconic Cheddar cracker that smiles back at you, will be officially renamed “Chilean Sea Bass.” ...

Goldfish is getting a grownup name to reflect its grownup customers. The beloved fish-shaped snacks will be renamed Chilean Sea Bass for a limited time. The Chilean Sea Bass packs, which are ...

Goldfish crackers are synonymous with hungry kids, but the company is betting that a sophisticated name change could expand that audience. The Pepperidge Farm snack brand is tweaking its name for ...

In December, the snack brand announced a full suite of additions to its snacking lineup, including the new flavors of Goldfish Crisps for something savory and new flavors of Goldfish Sweet Grahams ...

The snack that smiles back is rebranding. Goldfish, the fish-shaped cheddar crackers made by Pepperidge Farm, has temporarily changed its name to Chilean Sea Bass in hopes of appealing to ...