The Portland Fire announced its name and new logo exclusively on "Good Morning America" as the team returns to the City of ...

The Big Ten is home to some of the biggest and most historic brands in college athletics. Those schools also have some of the ...

The adidas x MLS Archive Collection is back, featuring 10 new Major League Soccer clubs. Last year, adidas partnered with MLS to release retro third kits for In ...

How corporations turn long-term relationships into NHRA racing sponsorships that benefit both sides of the equation.

Just weeks into her role as interim president of Portland’s new WNBA franchise, Clare Hamill is already at the center of one ...

The Washington Commanders' new uniforms are an ode to when the franchise won three Super Bowls between the 1982 and 1991 ...

Clark scored 14 points on 4 for 14 shooting, adding seven assists and eight rebounds for the Fever, who pulled away in the ...

The St. Louis Cardinals baseball team has its own iconic “STL” logo, and now the Blues have their own distinctive mark with ...

Ryan Reaves now plays for the San Jose Sharks, a bitter rival when he played for the Golden Knights and feuded specifically ...

The Tigers' Double-A team, the Erie SeaWolves, won John Oliver's competition to rebrand and now have a new alt identity as the Erie Moon Mammoths.

Old school classics lead the way in our home uniform rankings. Bad news for the Commanders, Titans and (deep sigh) Falcons.