But while guava is the inspiration and the mascot, the Guava Girl trend is not just an aesthetic. It’s also about embodying a ...

Think of the messy girl style as the grungy sister to the clean girl aesthetic. It's intentionally cluttered, decidedly ...

The girls are celebrated for not embodying the so-called "clean girl" aesthetic, a trend that glorifies minimalist looks, featuring flawless skin, slicked-back hair, and fresh makeup.

The term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.

Emerging on TikTok in the early 2020s, the clean girl aesthetic, at its core, is all about effortlessly presenting your best self. It’s about living your most productive, put-together, self ...

If the early 2020s could be defined by anything, style-wise, it’d probably be the clean girl aesthetic.You know what I’m talking about: all those dewy-skinned girls with the slicked back bun and tiny ...