Move over Pantone, a group of scientists said they have found a new color that very few, make that extremely few, people have ...

Kylie Jenner has always been fearless in her fashion choices, and she has elevated her affinity for matcha-inspired colors to ...

A team of scientists in California say they have discovered a new color they named olo, but you can't see the "most intense teal" with the naked eye.

Just when you thought you knew every single shade in the rainbow like the back of your hand—buttery yellow, martini green, ...

They might be known for their playfulness, but I've seen a whole new sophisticated side of this whimsical print ...

A team of scientists has found a way to unlock a color that doesn't exist in the natural world. Named "olo," this new shade ...

Stretching impressively along its lot, the Goodwill headquarters presents an unassuming industrial exterior that belies the ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors in the eye at once. Using Oz, the researchers showed people images, videos and a new, ...

"It is not a new color," John Barbur, a professor of optics and visual science at City St George's, University of London, ...

Scientists at UC Berkeley have achieved the seemingly impossible — they’ve created a color that lies beyond the natural range ...