Beloved McDonald's mascot Ronald McDonald hasn't always been lovable; he started out looking terrifying. Here's his stunning ...

The snack wrap is officially back, and is there any better way to celebrate than with a surprise from everyone’s favorite McDonald’s mascot, Grimace! Watch the video above!

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Rabid fans came to games in Grimace costumes, screaming his name. The effect multiplied, as Grimace became the team’s messiah.

The Yankees made a brief and disastrous foray into the mascot game in 1979 with Dandy, a pinstriped, mustachioed goofball whose disappearance – Chuck Cunningham-like – was never explained or ...

"Grimace is our God," jokes Amanda. This giant aubergine-coloured mascot, whose species is unknown, has seemingly transformed the fortunes of the New York Mets and their fans are lapping it up.

As both of the Big Apple's beloved MLB franchises were in action Thursday night, I decided to test the waters and head to the Boogie Down in the Mets unofficial good-luck mascot Grimace costume.

The mascot appeared along with his wife Mrs. Met (Lady Met) and three "little Mets" children. It was first introduced with a live costume in 1975 and later reintroduced in 2013.

To continue the momentum, the brand has dropped a Halloween costume so fans can dress up as the Strawberry Pop-Tart mascot.

He's plush, purple, and to some Mets fans, magnificent! But why has McDonald's milkshake-hungry mascot captured the affection of so many?