Maybe Grimace began as a children’s marketing gimmick, but he’s surely transcended it now. Grimace is a bizarre and uncategorizable entity with no clear referent in nature. Maybe we love him for ...

“The original Grimace was scaly, mean-looking, had four arms, and had no charm whatsoever,” Roy T. Bergold Jr., McDonald’s previous vice president of advertising, told QSR magazine in 201 ...

The lovable, spherical-shaped character Grimace has always been one of McDonald's most recognizable faces — even if fans never knew what he actually is Dave Quinn is a Senior Editor for PEOPLE.

(CNN) — With a vibrant purple hue, a meme-able mascot and limited window of availability, McDonald’s had all the ingredients to turn its Grimace milkshake into a viral sensation. What the ...

images of Grimace were plastered on the No. 7 train, which goes to City Field. Then Grimace himself rode the train. DRELLICH: When Grimace is walking onto a subway car, you see these Mets fans ...