Despite his hiatus, the green, furry icon was never forgotten. Uncle O’Grimacey earned his own merch line, called the Uncle O ...

In the digital age, nostalgia marketing has emerged as a powerful tool for brands to create emotional connections and foster ...

There's a fine line between resonance and rejection-especially when brands appear inauthentic or overly eager to be trendy or trendsetting. And cultural relevance is not necessarily the same as brand ...

Recently, the firm has been leaning into its scale-driven cost advantage to emphasize its value offerings amid a challenging consumption spending environment. We view this strategy as prudent.

The beloved Shamrock Shake is coming back to McDonald's, along with a McDonald's character no one's seen since the 1980's: Uncle O'Grimacey.

The announcement of the Shamrock Shake launch comes after the release of the Grimace Shake last year. The Grimace Shake was purple in colour and featured a blueberry flavoured syrup blended with a ...