An effective slogan should be brief. Short or long, a sloganshould encapsulate the essence of the firm. One way to get some guidance about your slogan is to look at theslogans used by competitors.

In a potential setback for trade mark owners in Europe, the ECJ's Advocate General has questioned Nestlé's chances of earning trade mark protection for its slogan "Have a break". Nestlé's application ...

The best slogan in the world won't help your business if it's already trademarked. The first place to search for trademarked slogans is the federal government's database, but it shouldn't be the last.

It is probably a non-issue that a slogan can advance the marketing and advertising efforts of your business. Yet, a slogan is one of those vague advertising concepts that can have different purposes.

The original intention of safety slogans was to remind people about safety. Unfortunately, the typical slogan generalizes instead of informs. There’s no actionable message. As signs proliferate, ...