I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

No news on whether there will be an even newer logo, though the press release included an image of silver HBO lettering over a black background — similar to the Max app. Streaming services aren ...

One X account called the name shifts the “funniest series of inexplicable logo changes in corporate history.” "I never stopped calling it HBO Max btw, maybe Im the problem," another X account ...

HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.