Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

We can definitely tell you how to get to “Sesame Street.” It was announced Monday that the popular longstanding children’s program has found a new home at Netflix. “For more than a half a century, ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery is reversing its puzzling 2023 decision to lop off the HBO brand from the name of its streamer.

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WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Max Veenhuyzen Max Veenhuyzen is a journalist and photographer who has been writing about food, drink and travel for national and international publications for more than 20 years. He reviews ...

About two years after HBO Max was rebranded as just Max, Warner Bros. Discovery has revealed that they are changing the streaming platform's name back to HBO Max.

If the series does make its way to Max (or HBO) screens, Wilson admits it's a "scary thought" to see something set in the film franchise's universe that he and Farmiga are no longer a part of ...

HBO Max’s Hacks has discovered a winning formula that has literally earned it numerous awards and accolades. Jean Smart plays Deborah Vance, an aging comedian whose material just isn’t hitting ...