Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

The logo also maintains a nod to HBO Max with a bull’s-eye in the “A,” though Spagnoletto noted that the fonts are different. Courtesy of Warner Media.

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding by Andrew Liszewski Updated Mar 31, 2025, 4:29 PM UTC ...

I can’t quite stop thinking about the HBO Max rebrand — not because of the logo itself (though I do love a good logo), but because of what it reflects about where we are as a society right now ...

Max looks and feels pretty familiar to anyone who’s used HBO Max. It even utilizes the same font family, ... HBO is no longer in the app’s name, but it’s got an HBO logo pinned up top.

Redesigned Max logo looks more like HBO's and you can't unsee it. By Rishaj Upadhyay. March 31, 2025. If you are into streaming services, you probably know about Max (formerly called HBO Max).

Max, formerly known as HBO Max, officially has a new logo on Sunday night, March 30. The new logo for Warner Bros. Discovery's steaming platform was unveiled on Sunday evening.

Max (newly free of “HBO”) began life with a purple aura. However, purple was later exchanged for blue, which CMO Patrizio Spagnoletto told AdWeek is “the most liked color, universally.” Sure.

Max, the Warner Bros. Discovery streaming service, launched a new black-and-white color palette that evokes the same aesthetics of HBO. Plus Icon Film Plus Icon TV ...

Presumably, the recent shift to using HBO-style colors for the Max logo will stick around when the HBO Max name is revived. Top comment by Augusto Galindo Liked by 18 people ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max. ... No news on whether there will be an even newer logo, ...