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WBD’s streaming service ‘Max’ is ‘HBO Max’ again, and the internet mocked the seemingly pointless change with memes.

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

Game of Thrones fans have been left buzzing with speculation after the HBO Max show teased an old scene from the programme ...

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

This summer, Max is rebranding back to HBO Max just after two years of switching over. During this time, while HBO and Max ...

The change from HBO Max to Max was made in 2023 as part of a strategy by executives at Warner Bros Discovery (WBD) to grow ...