Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across top franchises like “Harry Potter” and DC’… ...

Everything old is new again. What goes around comes around. Time is a flat circle. And Max is now, once again, HBO Max. Warner Bros. Discovery, the parent company of the streaming service known ...

HBO, a trailblazer of the cable era, has been on a very bumpy ride to finding an identity in the streaming era. There was HBO Go (2008), HBO Now (2015), HBO Max (2020), Max (2023) and now, once ...