It’s not HBO, it’s Max — but the new standalone logo for Warner Bros. Discovery‘s streamer now certainly looks like HBO’s at a glance. The Max streaming service has quietly launched a ...

The new logo reflects the black-and-white color palette of HBO’s branding and retains the circle inside the counter of the A in “Max,” a callback to the circle inside the “O” in the HBO ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...