It's not us, it's you. But while these rare catastrophes grab the headlines, most brands update their identities with barely ...

Comedy legend George Wendt has sadly passed away at the age of 76. Known to generations of fans as Norm from Cheers, Wendt's ...

You can’t see John Cena, but he saw this coming. On Wednesday, Warner Bros. Discovery announced it was renaming (or is it re-renaming?) its Max streaming service to HBO Max. If the "new" name sounds ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. announced Wednesday that it will be rebranding Max, the app formerly known as HBO Max, into, uh, HBO Max.

Max just got a new logo. Again. Two years after rebranding from HBO Max to just Max with new a bright blue-and-white logo, the Warner Bros Discovery-owned streaming service is making an update to ...

Max is trading its bright blue branding and logo for a black-and-white color palette that evokes HBO’s classic branding. Max is trading its bright blue branding and logo for a black-and-white ...

Recently, Max dropped its blue color scheme for a simple black-and-white aesthetic that echoed the classic TV-static HBO logo card, and the color scheme of the gone-but-not-forgotten solo HBO apps ...

The decision comes about two months after the Max logo was resigned to look more similar to the classic black-and-white HBO logo. Shauna Spenley, Global Chief Marketing Officer of Direct-to ...