Warner Bros. Discovery made a surprise announcement on Wednesday: it was re-re-branding its flagship streaming service as ...

HBO Max is back once again. Some industry observers applauded Warner Bros. Discovery's streaming rebrand, but others say it ...

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

In what may be a first in the modern streaming wars, Max is returning to the name it had when it launched in 2020, HBO Max.

Popular streaming platform Max is rebranding again, returning to the name HBO Max. Just two years after the platform's ...

Max is returning to its former name as HBO Max, the company announced during its Upfront presentation on Wednesday.

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will ...

Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Discovery revealed Wednesday at its upfront presentation to advertisers ... with purple in 2020. The new logo preserves the rounded letters of the original HBO. Related Stories News 'South Park ...