Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Sometimes, hypothetically, before we can even get used to one dumb name, some genius comes along and only makes it dumber,” ...

Tonight, John Oliver mocked Warner Bros. Discovery’s umpteenth renaming of HBO Max by comparing it to Trump's 'Gulf of ...

HBO host John Oliver is just as confounded as everyone else about Warner Bros. Discovery's decision to revert the name of Max ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

The update comes after the company slightly altered the Max logo to mimic HBO's black-and-white aesthetic. The streaming ...

On The Vergecast: How not to name your streaming service, the reality of next-gen CarPlay, and the future of Android.

Actor and comedian Tim Meadows had arguably the best response to Warner Bros. Discovery bringing back HBO Max. Warner Bros.

Yesterday, it was announced during HBO's Upfronts presentation that A Knight of the Seven Kingdoms, its next Game of Thrones ...

The other day, we learned that HBO was delaying its new Game of Thrones prequel show A Knight of the Seven Kingdoms. The ...

Fans have mocked streaming service Max's decision to change back to its original name of HBO Max, despite making the original change in 2023 ...