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Streaming service Max has officially changed its name to HBO Max once more, with the rebrand expected to rollout this summer.
John Oliver gives ‘hot take’ on HBO Max’s constant rebranding and compares it to Trump’s Gulf of Mexico name change ‘Sometimes, hypothetically, before we can even get used to one dumb ...
First, they gave us HBO Max. Then they took the HBO away. Now they’ve handed it back, more or less proving another bit of wisdom from Oliver: “There’s entertainment in watching a company die.” ...
Showing the various logos/names onscreen, Oliver noted: “Sometimes, hypothetically, before we can even get used to one dumb name [HBO Go], some genius comes along and only makes it dumber [HBO ...
Warner Bros. Discovery has announced the renaming of its streaming platform Max to its former name, HBO Max, this summer. They dropped the HBO from the logo in 2023 to broaden their appeal, but now ...
This video from Meadows and Max went viral on Instagram, receiving over 19,000 likes in just one day. Casey Bloys, the chairman of HBO content, explained why HBO Max is back after a two-year hiatus.
HBO Max is once again the name of Warner Bros. Discovery's flagship streamer. It's one in a long line of rebrands and logo changes. We took a trip down memory lane and dug into all the ...
Casey Bloys, Chairman and CEO, HBO and Max Content speaks onstage during Warner Bros. Discovery’s 2025 Upfront Presentation at The Theater at Madison Square Garden on May 14, 2025 in New York City.
Warner Bros. Discovery is changing the name of its streaming platform back to its original name, HBO Max. Launched in 2020, HBO Max changed its name to just Max in 2023, after a merger between ...
It credited the win, in part, to what is "working best," including HBO programming, docuseries and Max originals, and "de-prioritizing other genres that drive less engagement or acquisition." ...
HBO Max speaks more directly to that expectation." The decision marks a full-circle moment for the platform, which originally launched as HBO Max in 2020 before undergoing a rebrand in 2023 that ...
You can’t make this stuff up. Max, the streaming service that’s had a rich and confusing history of rebrands, is now making yet another change. Max is being renamed back to ‘HBO Max’ once ...