According to a recent HSBC report, India’s $86-billion apparel and accessories category is projected to grow 11 per cent ...

But, what if we looked at Cannes Lions as a microcosm of advertising culture? Mainstream popular culture definitely sits at The Palais, the side of emerging culture on The Croisette and the subculture ...

Not all aspects of workplace culture are expendable—some are essential for keeping employees engaged and morale high to ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Matt Damon and David Beckham are bringing back their Super Bowl characters “David & Dave” for a new extension of Stella Artois’ brand campaign.

By Malak Shalaby Before we had targeted ads popping up after every click, there were the legendary commercials that genuinely stuck in people’s minds. These weren’t just ads — they were mini-movies, ...

An advertisement focused on combating bullying against LGBTQ+ youth from the late 2000s has become a cult classic and shown ...