According to a recent HSBC report, India’s $86-billion apparel and accessories category is projected to grow 11 per cent ...

But, what if we looked at Cannes Lions as a microcosm of advertising culture? Mainstream popular culture definitely sits at The Palais, the side of emerging culture on The Croisette and the subculture ...

Not all aspects of workplace culture are expendable—some are essential for keeping employees engaged and morale high to ...

Escapist marketing is a strategy that creates emotionally immersive experiences to help consumers temporarily escape from ...

Matt Damon and David Beckham are bringing back their Super Bowl characters “David & Dave” for a new extension of Stella Artois’ brand campaign.

By Malak Shalaby Before we had targeted ads popping up after every click, there were the legendary commercials that genuinely stuck in people’s minds. These weren’t just ads — they were mini-movies, ...

HSBC Australia customers lost $18 million via impersonation scams in the 2023 financial year, and $24 million in the first nine months of 2024, according to court documents.

BREMEN, Ga. — Singers at Holly Springs Primitive Baptist Church in West Georgia treat their red hymnals like extensions of themselves, never straying far from their copies of “The Sacred ...

To ski is to buy. You can’t visit the mountains, let alone ride a chairlift, without plunking down some cash. It makes sense, then, that as POWDER gathered steam in the 1970s, advertisers took notice.

Recording reveals what Tesla training instructor told staff about company culture. By Grace Kay. During a weeklong factory shutdown, Tesla held trainings for workers, including one that offered a ...

Eng, who was nominated as a 2025 industry impact nominee for this year’s Top Women in Media and Ad Tech awards, spoke with AdExchanger prior to the event. ADEXCHANGER: Obviously, technology has ...

Europe's biggest bank HSBC will inject $4 billion into its private credit funds, amid a wider push by banks into the booming market as profits from traditional lending have come under pressure.