Central to the campaign, developed by Saatchi & Saatchi, was assigning local creative in each market to reframe HSBC’s iconic hexagon in local settings, reinterpreting what 'Together we thrive' means ...

The team started looking at HSBC’s distinctive assets and decided to bring the hexagon “to life”, while also focusing on manifesto style text – a move which felt “quite radical”.

HSBC's said its new uniforms, which took two years to develop, were its "most sustainable" yet. They are made from recycled polyester, dissolving plastic, ocean recovered plastic and sustainable ...