HSBC has put a cheery face on banking with a grade-school entrepreneur in their ads Lemonade and Lemon Grove. The first video starts with the all-American summer image of a kid earning some pocket ...

HSBC has this week unveiled new ad ‘the lemon grove’, as a follow-up to last year’s ad which saw a little girl with a lemonade stand.

More recently, HSBC’s advertising has turned cloying. In one TV ad, the star was a little girl selling lemonade in multiple currencies on her front lawn.

BrainJuicer and HSBC. Summary. HSBC's "Lemonade" ad is a very different kind of financial services ad – concentrating on humour and emotional appeal rather than pushing product claims. A lot was ...

HSBC has clarified JWT’s position on its advertising roster after it had rubber stamped a story earlier in the week that claimed it replaced the agency with Saatchi & Saatchi.