The rapid rise of AI is both a challenge and an opportunity, forcing marketing leaders to adapt ... and more secure digital ecosystem, and helping brands achieve effective campaigns and tangible ...

Customers are no longer interacting with brands on a campaign-by-campaign basis but instead throughout a lifecycle. This ...

Manish Kohli, head of Global Payments Solutions at HSBC, discusses the bank’s digital-payments strategy and how it is ...

Ikea Singapore scooped the Grand Prix and Bursty landed the President’s Award at The Drum’s flagship awards show in Asia.

Standard Chartered has appointed Yusuf Demiral as its global head of wealth and retail banking data, analytics and AI, it said in a statement on Monday.

Additionally, it played a pivotal role in securing a key partnership between Guinness and the HSBC Singapore Rugby Sevens ... to creating dynamic brand marketing partnerships.

[Photo provided to chinadaily.com.cn] The Singapore Tourism Board (STB) unveiled a new marketing campaign for the Chinese market in Shanghai on Wednesday, aiming to present the city-state as a ...

When used strategically and compliantly, SMS can be the missing piece in your multichannel marketing approach.

MINNEAPOLIS--(BUSINESS WIRE)--Women’s apparel brand J.Jill returns to TV with the launch of a new campaign in partnership with All-Inclusive TV agency Marketing Architects. The campaign runs ...

Singapore’s central bank has set a deadline of June 30 for local crypto service providers to stop offering digital token (DT) services to overseas markets. The directive came from the Monetary A ...

This June, sign up for a credit card and you could walk away with welcome gifts like: Apple 10.9-inch iPad 10th Gen WiFi ...

Crypto awareness in Singapore has reached an all-time high, with 94% of respondents in a recent survey indicating familiarity with at least one digital asset. However, ownership declined ...