The lip color that makes your teeth look whiter and this simple color theory trick creates the illusion of brighter teeth without expensive treatments.

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

'Murder on the Dancefloor' songstress Sophie Ellis-Bextor was a boho beauty at the O2 Silver Clef Awards 2025. She wowed in a ...

Succulent plants are defined as plants that have evolved to store moisture in their leaves, stems or roots,” writes columnist ...

Lady Gaga’s beauty evolution is a masterclass in personal style. Here, find 37 of her best looks—from her platinum blonde ...

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Discover makeup, skincare, haircare, and tools worth stocking up on. The Braun Laser Hair Removal Device is currently 30 ...

A wave of CEOs and media moguls descended upon Sun Valley, Idaho this week for the annual Allen & Co. conference, where some ...

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Color analysis is trending on social media, extending from hair color to wardrobe choices. Here, seasonal color analysts ...

Prince William and Princess Kate are all dressed up for the State Banquet at Windsor Castle, while pop powerhouse Katy Perry ...

Instead, they boast the colors of the rainbow on their shores. From orange and red to purple and black, here are some of the world’s most beautiful colored-sand beaches for your viewing pleasure.