In 1963, Dutch businessman Alfred “Freddy” Heineken created a bottle that could also function as a brick to build houses in impoverished countries.

Where Heineken failed in creating a reusable brick bottle, the company EM1UM succeeded.The bottles, which were easier to manufacture for most automatic bottling machines than Heineken’s design ...

In the 1960s, Heineken proposed a novel idea: rectangular “World” beer bottles that could double as bricks for affordable housing. And it’s not nearly as crazy as it sounds.

The bottles weren’t perfect but in Heineken’s test run of 100,000 (the amount needed to build about 10 small houses) they did the job.The bottles were never mass-produced, though.

Heineken's New Star Bottle Makes U.S. Debut 3/1/2013 NEW YORK -- Heineken will debut its new premium Star Bottle packaging for Heineken and Heineken Light for the first time across the United States.

Heineken is celebrating its 140 th year in business with a host of events, experiences, gift packs and a design challenge. The challenge puts on display hundreds of historic visuals for participants ...

Still, Heineken may have overplayed its hand with one of the revisions. The new bottle includes an "embossed thumb groove," supposedly to encourage consumers to hold the bottle at an optimal position.

WHITE PLAINS,N.Y. -- For the first time since 1946, Heineken has redesigned its famous green bottle for U.S. consumers. The newly revamped "Star Bottle" is now hitting select New York State ...

For decades, Heineken beer has come in a unique, instantly recognisable bottle in the US, a squat fire-hydrant model with a short neck that resembles no other brand. The trouble is, the friendly ...

Heineken’s new television commercial, “Déjà Vu” ushers in the redesigned “Star Bottle” across the US. Paired with a multi-layered campaign themed “Arrive Big,” creative began ...