NEFT will be the exclusive vodka poured at every designated point of distribution across the park and featured in signature cocktails, including The Park's best-selling Lime Rock Lemonade.

The Rocket Man will drive the No. 7 for Matt Piercy Racing with sponsorship from High Rock Vodka, adding his name to an ever-growing list of NASCAR-CARS Tour crossovers in recent years.

Dale Earnhardt Jr. is not only a NASCAR legend, but also a savvy businessman with a fortune exceeding $300 million. While he's famous for his racing career, his ventures outside the track are ...

TUNE IN – CW, PRN, SiriusXM Channel 90 at 5:00 p.m. (ET) Carson Kvapil No. 1 – High Rock Vodka Chevrolet Kvapil 2025 NXS Stats Starts: 8 Wins: 0 Top 5s: 2 Top 10s: 3 Laps Led: 9 Avg. Finish ...

It's official, NASCAR Hall of Famer Dale Earnhardt Jr has launched his latest retail collection at Hard Rock and what better way to watch the races on Sunday, than by donning your support for the ...

It's official, NASCAR Hall of Famer Dale Earnhardt Jr has launched his latest retail collection at Hard Rock and what better way to watch the races on Sunday, than by donning your support for the ...

Is there anything that Dale Earnhardt Jr. doesn’t do? The NASCAR icon has a new partnership with Hard Rock Cafe, fit with new merch. Earnhardt is not a stranger to partnerships like this. Whether it ...

Hard Rock International has welcomed NASCAR Hall of Famer Dale Earnhardt Jr. as a brand ambassador to its roster of athlete partners. The partnership will bring exclusive collaborations and ...

Dale Earnhardt Jr. has done a lot throughout his life. As a race car driver, he won 50 races combined in the NASCAR Cup Series and NASCAR Xfinity Series, where he also won two championships.