In the escalating war to squeeze every last mile from every last drop of gas, automakers are attacking on every front, going well beyond the cratered fields of aerodynamics and optimized engine ...

Now, just in time for St. Patrick's Day, Ford announced the all-new Grabber Lime paint, a hue Ford says is more potent than kryptonite. This high-impact green inspired by a vintage Mustang color ...

“We chose lime green considering two factors: design needs and heat-control performance,” says Toyota spokesman Takashi Ogawa. “SRP [solar reflective paint] works well with light color ...

Toyota is giving its 2017 Prius a lime green paint job—and it serves a larger purpose than a change in aesthetic. On the automaker's Japanese website, Toyota explains that it's using Thermo-Tect ...

So why not throw an equally odd paint color on top? What you’re looking at here is the new Prius in “Thermo-Tect Lime Green,” which is more than your average upsettingly loud paint color.