For fans of the Star Wars prequel trilogy, the toy giant is taking the high ground with a new Black Series figure pack returning to Mustafar to recreate the iconic duel between Jedi Master and former ...

Mattel is partnering with OpenAI to build AI‑powered toys, which might lead to some amazing fun, but also sounds like the ...

Mattel, one of the world's largest toy manufacturers and known for Barbie dolls and "Hot Wheels" toy cars, wants to launch AI ...

A bestselling Baby Einstein Take Along Tunes Musical Toy that'll play up to 10 classical melodies, like Mozart, Chopin, etc.

Across the retail landscape, a noticeable tension is rising between protecting merchandise and ensuring a seamless shopping ...