News

Still, we've split our journey into five eras, each one corresponding to 11 years of Hot Wheels legacy. So far, the third era we've covered has been the most prolific one, with 10 different castings.
Each of those eras spans 11 years, and the results have already surpassed our initial expectations. The first Hot Wheels Corvette came to be in 1968, and there would be two more different castings ...
Hot Wheels & Global Head of Vehicles at Mattel. For 55 years, Mattel's diecast Hot Wheels have not only endured, they've expanded and evolved to become part of American culture. Worldwide sales ...
Hot Wheels has been selling scale model cars to children and collectors worldwide for 54 years, with its iconic logo edged into many of their minds. But a Reddit user has shared his revelation ...
Founded 55 years ago, Hot Wheels continues to remain an iconic toy brand, with multiple generations of kids having now enjoyed cars emblazoned with its name and fiery logo, as well as related ...
Mattel will continue to expand the Speed Snap Track offering even further in the years to come. Hot Wheels® is updating its tracks and playsets to feature a Speed Snap™ Track System ...
It's been nearly 55 years since Handler cooked up the idea for Hot Wheels and Ted Wu is helping to keep things pretty radical at the company. Wu, Mattel's vice president of design for Hot Wheels ...
Kids are still playing with Hot Wheels, those gleaming toy Camaros ... as beautiful as when it was just off the assembly line 55 years ago," she says. "And I get that same feeling as was ...