News

Touring the Hot Wheels Design Center Showed Me the Complex Process Behind the Toy
I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went.
Hot Wheels Takes Iconic Orange Track to the Next Level With New Snap Feature, Its Most Significant Innovation in 50 Years
Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its ...
The Toy Book6d
Hot Wheels Debuts Speed Snap Track System
Before the Speed Snap Track System, many younger kids struggled to assemble their dream race tracks without a grown-up’s help ...
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New Hot Wheels GT-R Is a Rare Convention Special Collectible
Hot Wheels Collector Convention is a great place to meet like-minded people, discover diecast news, and spend a lot of money!
Evo6y
50 years of Hot Wheels - a history, the cars and the brand
His most famous design, the Dodge Deora forward-control pickup, would become one of the Original Sweet 16, but the very first car produced by Hot Wheels was the Custom Camaro. Based on the brand ...
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Trump Wants to Make Your Toy Cars More Expensive Too
Hot Wheels' parent company Mattel is the latest brand to find itself in the president's tariff crosshairs.President Trump is ...
Gear Patrol on MSN12d
Hot Wheels Takes on Lego with a New Series of Impressive Car Builds
The toymaker teamed up with Mattel for a series of builds using genuine metal parts. Plus, collectible Zippo lighters, ...
Mattel to wind down its Hot Wheels Virtual Garage NFTs
Mattel is ending support for its Hot Wheels Virtual Garage non-fungible tokens for now, as the company evaluates the future ...
Business Insider1mon
How toys for adults became a $7 billion US industry
We went to Mattel's design center in California to see how it makes prototypes for Barbies and Hot Wheels. We also met adult toy collectors around America, from the Maryland man with the world's ...