News

Touring the Hot Wheels Design Center Showed Me the Complex Process Behind the Toy
I was one of the lucky dogs who got to tour Mattel’s Hot Wheels design center. Here’s how it went.
Hot Wheels Takes Iconic Orange Track to the Next Level With New Snap Feature, Its Most Significant Innovation in 50 Years
Today, Mattel, Inc. (NASDAQ: MAT) announced that Hot Wheels®, the number one selling toy in the world1, is updating its ...
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New Hot Wheels Pop Culture Set Could be a Big Hit
Mattel's newest Hot Wheels Pop Culture Mix for 2025 features a brand new casting and a collectible that's making its first ...
The Toy Book6d
Hot Wheels Debuts Speed Snap Track System
Before the Speed Snap Track System, many younger kids struggled to assemble their dream race tracks without a grown-up’s help ...
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New Hot Wheels GT-R Is a Rare Convention Special Collectible
Hot Wheels Collector Convention is a great place to meet like-minded people, discover diecast news, and spend a lot of money!
Mattel to wind down its Hot Wheels Virtual Garage NFTs
Mattel is ending support for its Hot Wheels Virtual Garage non-fungible tokens for now, as the company evaluates the future ...
Gear Patrol on MSN12d
Hot Wheels Takes on Lego with a New Series of Impressive Car Builds
The toymaker teamed up with Mattel for a series of builds using genuine metal parts. Plus, collectible Zippo lighters, ...