Huda Beauty’s Purple Ube Easy Bake Powder is taking over social media—but does it live up to the hype? This color-correcting ...

One coat gives you that ‘is she wearing nail polish, or does she just have flawless doll nails?’ look,” said a HuffPost ...

The star, who turned 41 on May 3, also opens up about “reinventing” herself since reaching the big 4-0 a year ... Rare Beauty Foundation: @Givenchy Beauty Concealer: @Armani beauty Loose ...

Huda Beauty’s Easy Bake Setting Spray has arrived in the Indian beauty market, bringing a solution for long-lasting makeup that maintains a flawless finish. The lightweight, non-drying formula ...

Huda Beauty’s Ube Collection was inspired by Huda Kattan’s love for ube cakes. Huda Kattan, the creator behind the beauty brand Huda Beauty, loves ube cakes so much that she created a whole ...

The multibillion dollar beauty industry is a force to be reckoned with, and never more so than when cosmetic products go viral on TikTok. The speed with which consumers act on BeautyTok ...

Merit is branded as a minimalist’s beauty line, providing shoppers with everything they need and nothing they don’t. It started out with only 10 products in its lineup — presumably everything you need ...

The Puig-owned brand has teamed up with the open-world role play platform on its first-ever gaming-inspired collection which comprises two limited-edition beauty boxes Charlotte ... wearing Dior on ...

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