Hugo Boss is working with software company Adobe to explore new customer experiences that blend the digital and physical worlds. Applications within Adobe Substance 3D have enabled Hugo Boss to drive ...

How Hugo Boss Is Tapping Into Streetwear to Reach the Gen Z Consumer With the help of stars like Teezo Touchdown and Swae Lee, and a huge party in Berlin, Hugo Boss launches Hugo Blue. By Aria Hughes ...

German fashion company Hugo Boss teams up with 3DP footwear factory Zellerfeld to create a fully 3D printed loafer.