Advertisers often use humor to grab customers' attention, but they should do so with caution, according to a recently published study in the Journal of Marketing Behavior. Ads that make people ...

The ad went viral on social media, proving that clever and humorous handling of a PR disaster could heal any number of problems for a business. The paper ad was put together by creative agency Mother.

In 2022 only 33% of ads could be considered lighthearted; lower still were fully “funny” ads—fewer than 10%. Fortunately, it appears that the industry has recently rediscovered its funny bone.

Put simply, there are funny concepts, and there are funny executions. And, for me, execution almost always wins. That’s not to say that great concepts don’t make for amazing ads.

Funny Ads Make Comeback. By GREG JOHNSON . Jan. 10, 2002 12 AM PT . ... Not surprisingly, companies that used humor before Sept. 11 have taken the lead with the funny-bone approach.

August 28, 2005 Some ads tickle us and make us laugh. Research shows these ads grab attention, and IF they are well executed, then the liking for the ad washes over onto the advertised brand ...

One in five TV ads are funny, and Super Bowl ads are three times funnier than the rest. But none of this makes much difference in selling stuff, according to new research by syndicated ad-testing ...

Walmart's new "Who Knew?" campaign, starring Walton Goggins, effectively and humorously invites consumers to take another ...

The mega-company emphasized that the “humorous” commercial will mark a stark return to Bud Light’s iconic Super Bowl ads, which gained notoriety for their levity and occasional brashness. 3 ...

When a new series of video advertisements debuts next week, the LVCVA returns to humorous storytelling to present a message for people to visit Las Vegas. VIEW E-EDITION 99¢ for 6 mos ...

Those funny ads may make you laugh, but maybe not buy. ScienceDaily. Retrieved June 2, 2025 from www.sciencedaily.com / releases / 2016 / 12 / 161201121259.htm. University of Arizona.