After 32 years, the Indiana State athletics logo that defined a generation of athletes and teams, has passed from, to use branding terms, “primary” to “vintage." ISU unveiled a new-age ...

KPVI’s Deanne Coffin met with the owner of the Orange and Black Store in Old Town Pocatello to find out how ISU’s new logo has affected business. The Orange and Black Store has all the goods ...

AMES (AP) - Iowa State broke the mold when it let its fans help pick a new helmet logo. The online voting produced an overwhelming winner - and a surprising change in the school's original plans.