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People participate in the "Ice Bucket Challenge" in Gloucester, MA during the last annual "Plunge 4 Pete" on Dec. 28, 2019, what would have been Pete Frates' 35th birthday.
The year the ice bucket challenge launched, the association raised $115 million. “Completely revolutionized the way we were able to provide care to families here,” Bruening said.
The Ice Bucket Challenge, famous for ALS awareness, has been revived to raise funds for the mental health organization Active Minds, sparking controversy among the ALS community.
The ALS challenge involved making a donation. "Participants can either dump a bucket of ice water over their head and donate $10 to the ALS Association or skip the water and donate $100.
The Ice Bucket Challenge was created in 2014 to raise awareness for amyotrophic lateral sclerosis (ALS). It exploded into a massive, global trend that helped raise $115 million for the cause.
The Ice Bucket Challenge has made a return, but this time to raise awareness about the importance of mental health, with James Charles and other celebrities joining the challenge ...
The viral internet challenge, the Ice Bucket Challenge, is back and with a new purpose. This time, it's supporting mental health awareness. More here.