Apple WWDC 2025 Day 4 reveals tools reshaping B2C marketing—interactive snippets, watchOS widgets, and visionOS for always-on brand engagement.

Customer engagement, at its core, is a conversation between a business and its target audience. It's akin to building and nurturing a long-term relationship with the end goal of winning over ...

Continuing our series on the journey to Frictionless Enterprise, Phil Wainewright reprises the XaaS Effect and explores how digital connection has transformed customer engagement. The golden rule of ...

While customer engagement is the clearest path to growth, ever-changing consumer expectations make it extremely difficult to keep pace. More data, channels and demands compound these challenges.

we're watching the metaverse evolve and seeing the potential for how it can impact customer engagement. When it comes to business, retail has the potential to thrive in the metaverse. A company can ...

This allows DCH Motor to gain a single, holistic view of each customer and deliver a completely personalized customer engagement approach. By integrating detailed insights and interactions in a single ...