Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...

It all depends on your market and business. The number of customers has to make sense, however, and prove demand from your ideal customer profile (ICP). Customers on a free plan can count toward ...

With a focus on AI-driven strategy and strengthening revenue-generating functions, Lee Aho will lead Perform[cb]’s next phase of new business growth as CRO.

The concept of an ICP is often misunderstood. Let's set it straight. The post Winning the race to profitability with a dynamic ICP appeared first on MarTech.

Your biggest competitor isn't who you think. It's not the company down the street or the brand with similar products. Your biggest competitor is apathy. The fact that someone could just not buy at ...

Fract believes that having an excellent product or service doesn’t suffice if it’s in a place where target customers aren't ...

By spearheading the development of advanced Ideal Customer Profiles (ICPs), refining targeted outreach messaging, and optimizing internal onboarding processes, Lee has helped Perform [cb] become ...

Credit cards offer convenience and benefits, and the Flipkart Axis Bank credit card is ideal for regular Flipkart shoppers.

Start by analyzing your existing customer data to create a well-defined profile of your ideal customer. Then use tools like Facebook Ads or Google Ads to build lookalike audiences that mirror the ...