Data accuracy is also critical in retail systems of record, as distributed environments face challenges like replication ...

Data is crucial, but context is king - being able to offer both is the tricky bit, but HubSpot reckons it has the answer.

Voyantis, a startup that uses AI to help companies predict lifetime customer value, has secured $41 million in new equity ...

The concept of an ICP is often misunderstood. Let's set it straight. The post Winning the race to profitability with a ...

Start by analyzing your existing customer data to create a well-defined profile of your ideal customer. Then use tools like Facebook Ads or Google Ads to build lookalike audiences that mirror the ...

Someone recently asked me to edit her dating profile. I told her I was the last person on earth she should be asking because I have never been an online dater and would probably be terrible at it.

The Income Protection Task Force (IPTF) alongside technology platform Iress have released its final report in its Profile of an IP Customer series. The series, which COVER partnered with the IPTF do ...

Don’t just accept them at random; focus on your ideal customer profile (ICP). Message people who match before accepting. Ask what caught their eye. Build relationships that could turn into sales.

Agents also don’t need to trawl through different systems to view customer data, as they can access entire customer profiles from a centralized system. These features reduce call queues and wait times ...

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