IHOP’s new logo–its first update in over 20 years–turned a curmudgeonly old frown into a smile. It’s as if a grizzled, no nonsense diner waitress has warmed up to the entire world of would ...

Today, IHOP® announced a brand refresh with the new campaign, “Let’s Put a Smile on Your Plate,” and introduced Pereira O’Dell as its new creative agency of ...

For nearly 57 years, IHOP restaurants have helped millions of guests each week start their day with a smile. Today, with the launch of a new logo that prominently features ...

Yesterday, the breakfast chain unveiled its first new logo in 20 years, and it’s a very happy logo, indeed. Designed by Kansas City’s Studio Tilt , the mark is meant to be read as a smiley face.

IHOP has changed its logo for the first time in two decades. The company decided the old logo looked too much like a person's frown, BuzzFeed News reports. So IHOP came up with a new one that ...

On Monday, IHOP Restaurants launched their new logo, the first logo change for the brand in over 20 years. ... makes them smile," said IHOP Vice President of Marketing Kirk Thompson.

Well, according to IHOP's official statement on the logo change, its mission statement for more than a decade (IHOP was launched in 1958) has been to start their customers' days with a smile.

On Monday, IHOP (formerly known as The International House of Pancakes) unveiled, writes Adweek, “a new logo for the emoticon era.” The only significant change in its updated design was the ...

IHOP has unveiled a new logo. Consumerist reports, the International House of Pancakes got rid of the word "restaurant" in the old logo and replaced it with a red swoop to resemble a smile.

The International House of Pancakes just got a face-lift. The Glendale, Calif.-based breakfast food chain has unveiled a new face-like logo that grins with a thin red smile along with a pair of ...