Conversely, if a font is too difficult, memory is not retained. “Sans Forgetica lies at a sweet spot where just enough obstruction has been added to create that memory retention,” she said.

For years, the West has relied on so-called ‘chop suey’ fonts to communicate “Asianness” in food packaging, posters and ad campaigns. But such fonts perpetuate problematic stereotypes.

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Google has released a new version of its Roboto typeface. Called Roboto Serif, it (as the name suggests) is a serif version of its 2011 font that’s designed for easier reading across different ...

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From Times New Roman to Garamond to Cambria, many authors and editors have a preferred font. But does it make a difference when submitting a paper to a journal? It’s true that a manuscript ...

Conversely, if a font is too difficult, memory is not retained. “Sans Forgetica lies at a sweet spot where just enough obstruction has been added to create that memory retention,” she said.