While a major chatbot benefit is that it’s interacting with website visitors 24/7, that doesn’t mean it’s simply a “set it ...

Now that the Spanish superstar is an official brand ambassador, her first task is to star in the athletic brand's film noir-style ads.

The Superstar returns in the second phase of "The Original" campaign, shining a light on the trailblazing influence of the ...

As marketers rushed to respond to new tariffs, outside-the-box brand refreshes, classic TV ads and other tactics helped set them apart.

ICON was also recognised as a Top-Rated Company for Women in the 2025 Ambition Box Employee Choice Awards. This recognition is based on feedback shared by ICON employees in India and reflects the ...

Assembling a successful electoral coalition is difficult, but forging a governing coalition to run the city is even harder.

Wes Anderson’s filmmaking style serves as the inspiration for ESPN ‘s Wimbledon campaign, “Quiet Please.” The new campaign draws on Anderson’s style and embraces his signature use of ...

And Pepsi’s new campaign film celebrates just that, it says. “David Beckham is a true icon, and his way of living reflects what this campaign is all about,” said Cathy Graham Kidd, senior director of ...