“We’ve layered this campaign across multiple touchpoints—cinema, OOH, influencer collaborations, and even OTT,” says Bourji. “We’ve executed high-visibility takeovers across Mumbai, Delhi, and ...

Yas Island has also been hosting the International Indian Film Academy Awards (IIFA) for the past two years, bringing top stars of Bollywood and the influencer world. In 2024, as much as 6 million ...