In her new role, Kavita will be responsible for driving the brand’s marketing communication strategy, integrated communications, and media planning across India. With over 13 years of experience ...

And yet, the traditional Integrated Marketing Communications (IMC) playbook often fails to ... and understands. Channel-to-mood mapping: Each platform isn’t just a demographic silo — it’s a mood state ...

Guangzhou, China: 9Yards Communications (UAE) – The Capital’s Agency – has today announced the signing of a strategic cooperation agreement with China’s leading integrated marketing group, Guangdong ...

When leading women professionals from diverse sectors unite to offer integrated marketing communications solutions, OON is born. OON, a dialectal for ONE in British English, is the brainchild of ...

LAGOS – As the marketing communications industry undergoes a seismic shift driven by Artificial Intelligence (AI) and dynamic creativity, leading integrated growth solutions agency network ...

While social media is often considered essential by businesses, they often don't realize that social media audiences are not in a transactive state of mind ... marketing tools, these are not ...

"When you talk of communication, I think the technology that we are focusing on is integrated satellite communication grid. We don't want any service to be over dependent on a particular satellite ...

Integrated marketing communications is an approach to planning communications that gives your small business the potential to get better results from your campaigns and reduce marketing costs.

Key Message is the heart of a brand’s marketing and sales communication. It serves as a concise summary of the most important value that a business offers to its customers. Key Messages should ...

Bang in the Middle has bagged the intergrated communication mandate from Groupe ... BTL activities, retail marketing, and social media. “The agency will collaborate with Groupe SEB to expand ...

Santander is merging its UK marketing function with its communications and responsible banking teams under one unified division, effective 1 April. Current marketing director Dan Sherwood has been ...