Johannesburg. In a major development set to redefine brand communications across the continent, Airtel Africa has appointed Publicis Groupe Africa as its integrated marketing partner across 12 key ...

The 4As, or the American Association of Advertising Agencies, announced that Justin Thomas-Copeland will lead the organization as CEO. Thomas-Copeland will succeed Marla Kaplowitz, who is stepping ...

Abstract: Integrated sensing and communication (ISAC) offers an effective solution for improving spectrum efficiency while enhancing environmental awareness. In this paper, to avoid the wastage of ...

HECTOR — Loftness Specialized Equipment announces the appointment of Ashley Lathrum to the position of integrated marketing manager to further develop the company brand and support growth within ...

Her expertise lies in integrated marketing communications, digital & ecommerce marketing, media strategy, consumer data and organization transformation. Before joining Colgate Palmolive India ...

Let’s be real: Marketing is getting weird ... Let’s lead the charge. Forbes Communications Council is an invitation-only community for executives in successful public relations, media strategy ...

And yet, the traditional Integrated Marketing Communications (IMC) playbook often fails to adapt. Campaigns are integrated in format, not in meaning. Visuals align, hashtags repeat, platforms sync—but ...